Food marketers license together the food producer and the consumer through a chain of marketing activities. The marketing of even a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in making one can of chicken noodle soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans.

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FSSAI License for Food MARKTERS

The entire food marketers must have FSSAI License to ensure safe marketing practices and certification.   You need to follow all the safety guidelines for food marketing license. It helps to comply with all the rules and regulations given by FSSAI. Food Marketers License will help develop good hygiene practices in marketing premises.


FSSAI product marketing approval is the process by which marketers get approval by the Food Safety and Standard Authority of India. Food Marketers License approval is required for products which contain ingredients and/or additives which are not as per prescribed standards in the Food Safety and Standards Act and Regulations. FSSAI storage approval is granted at the Central Government level and in this article we look at the procedure for obtaining FSSAI product approval.

Why do Marketers require FSSAI LICENSE?

Food marketing business owners must obtain an FSSAI License for their food marketing to create awareness among the consumers that their brand is safe for human consumption. Mandatory documentation is required for marketing owners to continue the business activity. A standardized level of marketing is followed after FSMS analysis is conducted.

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